Video Marketing and Its Potential

It is estimated that over 400 million people discover, watch and share videos online through popular platforms like YouTube and MySpaceTV. It creates a very viable channel for original creators and advertisers to reach a world-wide audience with such efficiency and speed that the only Internet can offer.

In the United States alone, about 100 million viewers watch 5.3 billion videos on YouTube. In Canada, more than 1.6 billion videos were viewed on YouTube each month. Average video viewing time is 300 minutes per month in the US and about 600 minutes in Canada.

According to a US site stats from Nielson Ratings,

• 18% of YouTube users are the age of 18
• 20% 18 to 24 years of age
• 19% 35 to 44 years of age
• 23% 45 to 54 years of age
• 20% Over 55 years of age

Income Levels

• 6 % earn less than $25,000 a year
• 20 % earn $25,000 to $49,000
• 25% earn $50,000 to $79,000
• 19% earn $75,000 to $99,000
• 18% earn $100,000 to $149,000
• 10% make $150,000 or more


Fifty-two percent are male and 48 percent are female. Forty-two percent have higher education and 13 percent postgraduate degrees. As online video sharing has become more diverse so is the audience. Many are looking into self-help or how-to videos to gain knowledge or to share experiences with others.

According to YouTube internal data for February 2009, more than 15 hours of video were being uploaded every minute. With hundreds of new videos uploaded daily it is not surprising that if you want to know the latest information the first thing to key the button on your computer is YouTube. It is so simple and easy. With YouTube making it so simple to share videos with other social media platforms like Facebook and Twitter information can get viral. It is out of YouTube that many raw talents are discovered.

With this type of Video Sharing platform it creates a very powerful and significant tool for advertisers and publishers to promote and sell their services and goods not only locally but globally. A very significant technology that has come out of this is a software that converts text messages or articles into Videos as a marketing tool. Or Article Video Marketing as it is called.

This form of advertising has taken the Digital Media world by storm. Not only it transcends the old ways of doing business but it will become a norm or standard for many would be business entrepreneurs. It is not only cheap but easy to use and reaches a world-wide audience.

YouTube has been consistently ranked #1 in Video distribution and sharing. MySpace is #2 and Yahoo! ranked #3.


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